Dashboard

Intro

In this course we want to give you all the tools necessary to assist in selling Fiji. Who are Fiji’s typical clients? What is their motivation and what are they looking for? What are the most common sales hurdles and how can you overcome them? What are Fiji’s unique selling points? What can you gain from this course? And lastly, – remember that Fiji has a wide range of upselling options for you, making it a very sustainable destination for you to sell.

This course will help you get bookings to Fiji sooner than you can say Bula!

Target groups – types of Fiji travellers

Who is your target group?

You think Fiji is only for families and honeymooners? Because of its variety, Fiji has something to offer for everyone:

• Families
• Adventurous explorers
• Backpackers
• Culture Enthusiasts
• Couples
• Self-Drive
• Luxury
• Cruise clients
• Divers
• Sport freaks

What are clients looking for in Fiji?

What is your client’s motivation?

Many tourism market researchers have found out that the key things people are looking for on their holidays are:

• Pristine environment, clean beaches & nature
  

• Unique attractions
  

• Safety
  

• Good value for money
  

• Food & dining
  

• Immersive Culture
  

• Hospitality and friendly service
• Events

Fiji ticks the boxes for all of the above, which makes it a destination easy to offer proactively to your clients no matter where in the world you are based.

Sales Hurdles and how to overcome

Sales hurdles and how to overcome

•  NZ
  • Fiji is only for families and couples
  • Fiji  has something for every type of traveler, from young adventurers to the  young-at-heart. With unique spots like the world’s first island beach club  (Malamala Beach Club), floating bars like Cloud 9 & Seventh Heaven, and  South Sea Sailing aboard Sabre, Fiji offers more than you might expect.
  • Fiji can be expensive…
  • While  Fiji may appear more expensive than our competitors, its close proximity to  New Zealand, the wide range of top-tier resorts and experiences, and the  warmth of the Fijian people ensure that the value your client receives from  their holiday is unmatched.
  • The food is average
  • The  quality of Fiji's culinary scene has significantly improved in recent years.  Many internationally acclaimed chefs work at various resorts and  establishments around Fiji sharing their expertise with local chefs. There is  also a strong emphasis on showcasing Fiji’s fresh, local produce and seafood  with a growing number of farm-to-fork and dock-to-dine.
• AU
  • Fiji is boring and only for families and couples. 
  • Fiji caters for a range of travellers from youth travellers to those young-at-heart. With floating bars like Cloud 9 to the world’s first island beach club, Malamala, and a variety of nightlife at Port Denarau, Fiji cooler than you think.
  • Fiji is expensive
  • When compared to some of its competitors, Fiji can seem expensive. However, when considering its close proximity, the high quality of resorts and experiences, and friendly locals, the value your client receives from their holiday is unwavering. Also, you get more commission when booking a Fiji holiday!
  • The food isn't great
  • The quality of food and Fiji’s ‘food scene’ has come a long way in recent years. Many internationally renowned chefs are now plying their trade in a range of resorts and establishments and passing their culinary knowledge to local chefs. There is also a huge focus on highlighting Fiji’s fresh local produce. 
• North America
  • Fiji is too far. ‍
  • Fiji is just an overnight flight from LAX or SFO with late evening departures and early morning arrivals – fall asleep in California, wake up in Fiji.‍
  • Fiji is too expensive.‍
  • Travelers from North America benefit from an d exchange rate of 2 to 1 FJD to USD, great value for Americans.  Compared to other destinations with 4 and 5-resorts rates are quite reasonable and for families they will find a range of accommodations with rates that start lower than mostmany  resorts in on Hawaii and Mexico based on what you receive: most resorts offer complimentary non-motorized water sports, in room coffee and tea service plus the ultimate luxury of and uncrowded beaches and , seclusion due to the fact that many islands just have 1 or 2 resorts.  Plus individual tipping is not practiced in Fiji!‍
  • It’s just another beach destination.‍
  • Fiji has dozens of water sports and land-based activities to choose from, be it snorkeling, diving, SUP, surfing, golfing, hiking or fishing. Fiji also has a strong culture and friendly locals who welcome tourists - Village visits are an amazing way to learn about the traditions. Visitors will always have access to insider experiences as resorts in Fiji are staffed by locals who will treat you like family and treat you to nightly entertainment performing songs and dances passed on from generation to generation.  
    

• China
  • No direct flight from mainland China –FJ flies from HKG-NAN 5 schedule a week and provides many transfer options with China domestic airlines. Also, the charter from China mainland were operated during Chinese New Year in recent years
  • Language & culture barrier –Language barrier used to be an issue for Chinese travelers, but most of international hotels improved their Chinese language guest service. TF is working on a China Welcome project, trying to engage with more hotel stakeholders in Fiji on what Chinese guest really need during travel.
  • Fiji is expensive –while comparing with those South East Asia islands, Fiji looks more expensive but considering the higher quality of travel experience for travellers. It also brings more commission and benefit for travel agents

• Japan
  • Direct flight option from Japan –Fiji Airways flies from NRT-NAN, 2 schedule a week. Japanese can use FJ’s domestic airline partners such as Jetstar Japan and Japan Airlines flying from other cities in Japan easily to Narita and onward to Fiji. Also, Japanese travellers can access Fiji via a lot of Australia and New Zealand direct flights from Japan.
  • Language & culture barrier- Language barrier used to be an issue for Japanese travelers, but most of international hotels improved their Japanese language guest service. TF is working on a Japan Welcome project, trying to engage with more hotel stakeholders in Fiji on what Japanese guest really need during travel.

• UK/Europe
  •  “Too far away” - We like to say one day away. You can get to Fiji with just one plane change in SIN / HKG/ NRT or LAX or SFO. Modern aircrafts offer a wide selection of onboard entertainment. You will have plenty of time to catch up on the latest movies. Consider breaking the journey with a stop-over in one of these destinations.
  • “Too expensive” - Compared to other long-haul destinations flights to Fiji are surprisingly good value for money. Book early and especially in shoulder season (after Easter and before 1^st July) when airfares are lowest. The cost of living is similar to Europe. Eating and drinking is great value. If you pre-book add-ons, it can save money, such as meal plans at the resorts or excursions. Fiji is arguably the best destination in the South Pacific for strong infrastructure – from luxury visitors to backpackers. Fiji is affordable and has lots of choice.
  • “I don’t have enough time” - less is more! Don’t try to pack in too much if clients have only 10 – 14 days in total. It’s a challenge to combine Fiji with NZ or AU in that limited time. But it is lots of time just to explore Fiji as a stand-alone destination with 2-3 different places to stay. 
  • “It is just like the Maldives” - no, it is not! Fiji offers a lot more variety in landscape, accommodation, regions and activities. Fiji visitors get to experience the unique culture hospitality of Fiji. Most staff working in the resorts are authentically Fijian. This combined, with good infrastructure, ease and low cost of island-hopping, makes Fiji a winning destination. 

• India
  • “Fiji is far away and has only water activities” - Fiji may seem distant, but with convenient connections from most Indian gateways through major hubs like Singapore (SIN), Hong Kong (HKG), Tokyo (TYO), or by combining your trip with Australia’s Sydney (SYD), Melbourne (MEL), or New Zealand’s Auckland (AKL), getting there is easier than you think. You can also add a stopover at any of these hubs, giving you a dual destination holiday at an additional cost.
  • “Value for money destination” - Fiji offers incredible value for money, with holiday options that suit all budgets, yet never compromises on world-class standards. Friendly locals and exceptional service-oriented staff ensure that your trip will be memorable and seamless. From luxury resorts to local experiences offering both modern and traditional stay options, Fiji guarantees 100% satisfaction for your esteemed clients, delivering worry-free holidays with outstanding reviews.‍
  • “It is just like any other tropical island ” - While, Fiji is indeed one of the most beautiful tropical islands in the South Pacific, it stands apart by offering a variety of combinations to suit every traveller. Whether you’re looking for adventure, relaxation, wellness, or luxury, Fiji has something unique for everyone. The islands offer a combination of experiences, from the “one island, one resort” experience to multiple resorts on a single island, giving you a range of options that will make your stay unforgettable. Fiji also offers a bundle of unique Fijian experiences that one just cannot miss.

Fiji’s unique selling points 

Overarching USP:

• People – Many destinations have beautiful white sandy beaches and crystal-clear waters, what separates Fiji from its island competitors are its people. Fijians are known to be the happiest people on the planet and wherever you go, you’ll be sure to hear that big Bula welcome and warmth from the friendly locals
• Culture – While Fiji offers all the creature comforts of Western societies and feels very familiar, it's a world away when it comes to culture. Fiji is rich with tradition and culture from kava ceremonies, fire walking to light festivals.
• Variety – Fiji has a diverse range of regions, accommodation and activities on offer, and it appeals to everyone- from backpackers to luxury clients. Fiji has so much more to offer than just beaches and turquoise sea making it a destination with something for everyone with world class products at affordable price and a high returnee rate. 
• Great tourism infrastructure. You will have no problems building a perfect itinerary with helicopter, private water taxis as transfer option by sea, with domestic flights, reliable ITOs to handle bookings. In the Food & Beverage segment Fiji has lifted the bar significantly in the last couple of years. 
• Fiji has something for everyone. With 333 islands you will find perfect for whoever your client is.   You will find adventure, flop and drop, family havens, couple bliss, perfect resorts for a multigenerational get together, spots for foodies, divers, surfers and yachties. Hikers and wellness seekers.   Fiji has it all.‍
• Fiji is transformational.  Fiji is about the people.  You can visit a village, sit down with the chief and drink kava and have an entire village sing to you as you depart your island resort.  People in Fiji are rich in happiness and always ready to spread their musicality and traditions with guests.  

Regional USPs:

• NZ
  • Proximity – Fiji is a short 3-hour flight from Auckland, with direct flights also available from Wellington and Christchurch. You’ll be arriving into the same time zone feeling refreshed and saying Bula in no time.
• AU
  • Proximity – Fiji is only a short 4-hour trip from Australia
• North America
  • Fiji is easy to get to.  an overnight direct flight from LAX or SFO to Nadi (10 hours) in Fiji Airways brand new A-350 – fall asleep on the West Coast, wake up in Fiji.

• China
  • Happiness – People in Fiji are rich in happiness, that attracts Chinese visitors a lot who stress in life.
  • Viable flight options from mainland China –FJ flies from HKG-NAN, NRT-NAN and SIN-NAN, at least 7 schedule a week and provides many transfer options with China domestic airlines. Also, Chinese travellers can access Fiji via a lot of Australia and New Zealand direct flights from mainland China.
  • Language & culture barrier –Language barrier used to be an issue for Chinese travelers, but most of international hotels improved their Chinese language guest service. TF is working on a China Welcome project, trying to engage with more hotel stakeholders in Fiji on what Chinese guest really need during travel.
  • Fiji is cost efficient– while comparing with other long haul island destinations (over 8-hour flight) such as Tahiti, Hawaii and Mauritius, your clients will get a better holiday stay & activity experience in Fiji with the same budget. It also brings more commission and benefit for travel agents

• UK/Europe
  • Combination & Safety – A trip to Fiji can be easily combined with a longer trip to Australia and New Zealand - or as part of a South Pacific combination with Hawaii, Samoa, Tonga and some other Pacific Islands. Fiji has multiple gateways, offering alternative stopovers and has great infrastructure. Island hopping is easy and affordable. It is considered a safe travel destination which appeals to so many visitors, including solo travellers. For most, Fiji is is a unique experience, it’s iconic and your clients will want to tell all their friends about. It’s somewhere where you can totally unwind and have activities on your soorstep. Luxury is in the experiencee! 
    

• India
  • Combination & Safety – A trip to Fiji can be easily combined as an add-on with a longer Australia or New Zealand trip or a shorter trip to Asia (SIN/HKG/ JPN). Fiji is a year around and safe travel destination. ‍
  • Fiji is a memorable holiday destination for one and all. Fiji is a bucket-list destination suitable for couples, honeymooners, families, friends, adventurers, and solo traveller's alike. Whether you're soaking in the culture, enjoying laid-back experiences, diving into thrilling adventures, or indulging in luxurious wellness treatments, Fiji offers something for every pace— You are on Fiji time - No Hurry No Worry.

Benefits for you

What are the benefits for you – apart from an instant sale?

• We strongly recommend early bookings, as popular resorts tend to fill up quickly. This ensures you secure business well in advance, providing you with a clearer forecast of your future commissions.
• Many visitors to Fiji become repeat travellers. Once they experience Fiji’s charm, they are likely to return, offering you a loyal client base for years to come.
• Word of mouth remains an invaluable marketing tool. Satisfied clients are more likely to recommend your services, helping you grow your customer base organically.

Upselling options

• Business class instead of economy
• Heli-transfers
• Longer cruise – instead of 3 nights, try to sell the 7-night cruise
• Private transfers
• Beach front bure instead of garden room
• Meal plan instead of breakfast only
• Daytrips with open dates

Intro

Social media plays an essential part of a travellers planning and preparation to visit Fiji.

Using beautiful imagery and video, social media can be used to capture the attention of a traveller and can help generate awareness of the destination and the accommodation, experiences and dining options available. 

Travellers will research their holiday online and find their way to social media to discover more information about the finer details of their trip - where to stay, where to eat, what to pack and where to explore.

When used well, social media can help your business stand out from the crowd, allowing you to be recognised as a specialist selling Fiji.

Using social media as a tool to market the destination and to showcase your expertise on Fiji will lead to excellent results for your business.

In return, travellers will share their experience on their own social channels and offer recommendations to others. 

In this module you will learn about what social media channels you can use to help grow your business and sell Fiji. We also link to Tourism Fiji’s accounts, giving you an example of destination marketing done well.

How to get involved

Best Social Media Channels for Tourism Marketing

Facebook: as a Matai specialist, Facebook can be used in different ways to help generate sales.

• Facebook Profile: this is a personal profile of you as an individual. If you wish to be recognised as a specialist agent amongst your family and friends, use a Facebook profile to share your knowledge of Fiji. It is a more personal type of connection where sharing information about Fiji may be mixed in with updates you share about your personal life. It’s important to note that there is a limit to the number of friends, family and potential customers you can connect with when using a Facebook profile.
• Facebook Page: this is generally a page dedicated to the business or company you are using to convert sales. Facebook Pages are generally considered your ‘store front’ and used to share more information about the destination, the accommodation, experiences and dining options available as well as any sale packages you have on offer. This is a more professional type of connection and there is no limit to the number of customers you can connect with.
• Facebook Groups: this is a type of connection where a group of like-minded individuals gather online to discuss topics in greater detail. Facebook Groups are a great way to connect with real customers who are asking questions about travelling to Fiji. This is where you can respond to questions with your personal profile and link back to your Page, to showcase your expertise. There are many Facebook Groups dedicated to holidaying in Fiji, which we link to below.
• Facebook Reviews: we encourage you to enable the Facebook Reviews function on your professional page. This will allow customers to provide their feedback and recommendations to other potential clients. It is a cost-effective feature that can help find new customers by way of recommendation.
  

Instagram: What would your take be on including ‘Instagram Highlights’ as a simple yet powerful tool for showcasing Fiji as a travel destination? It could be used quite effectively through :

• Themed Highlights : e.g. Food & Dining, Hotels & Resorts, etc.
• Visually Appealing Highlight Covers: icons or high res photos.
• Featuring UGC: testimonials from past travelers to help encourage guests to tag the agency in order for their experiences to be reshared.

• Account setup: Instagram can be used as a personal or business profile to connect with your customers. There is no limit to the number of people you can connect with, however switching to a business profile will give you access to advanced features such as insights and analytics to help inform you of your best performing content and where your customers are located.
• Instagram Feed: posting content to your Instagram account will end up on the ‘grid’ of imagery and video found on your Instagram profile. It will also appear on a customer's Instagram ‘feed’. This is the main source of inspiration for Instagram users where they scroll for inspiration and information when planning their holiday. Posting beautiful imagery on your ‘grid,’ will appear on a ‘feed’ and inspire a potential customer to interact with the image and click through to view more on your profile. These images should be inspiring, engaging, and aesthetically pleasing. Posting to your Instagram feed should focus on quality over quantity. Less frequent, higher-quality imagery that is inspiring will generate greater results than more frequent, less engaging content.
• Instagram Stories: this is a place where you can be a little less formal. Use Instagram stories to highlight the destination from your point of view. Simply click on the Stories button, point the camera to yourself or the view around you and speak to your customers about what you are experiencing. Stories can be less polished and a combination of images, text, and video to help provide more information about Fiji to your customers. Helpful Tip: try using the stickers, gifs and polls available to drive more engagement.
• Instagram Reels: this is a feature from Instagram that allows you to take images and video from your phone camera roll and stitch them together to create a beautiful piece of content used to inspire and inform your audience. You do not need to be a professional video editor to use this function as Instagram will guide you through the process.
• Instagram Live: this is a function like stories, where you can create and share a video live stream. As a Matai specialist, this is a terrific way to engage with your audience and get them to ask you any questions they have about Fiji, in a live video stream setting.

X (Formerly known asTwitter)

X: as a Matai specialist, Twitter can be used to provide real-time information to your customers about travel alerts, updates and sales. Use this channel as your voice to the world. Used well, it allows you to talk about travel tips and promos. Even though Twitter can be used for photos and videos of your business, its strength is being especially useful for providing customer service. Helpful Tip: follow various hashtags related to Fiji (e.g.: #Fiji) to join the conversation and showcase your expertise.

Tourism Fiji’s Social Media Channels

Overview on Tourism Fiji’s Social media channels

• Facebook
• Instagram
• Twitter
• YouTube
• Pinterest
• Linkedin

Further training

Short Courses on Social Media: for the latest training material on these social channels we recommend visiting their learning material directly.

• Facebook and Instagram: https://www.facebook.com/business/learn/courses
• Twitter: https://business.twitter.com/en/basics.html

Useful Links

Facebook Groups discussing Fiji:

• Holidaying in Fiji Discussion Group
• Fiji Island Holidaying Discussion Group

Intro

Consumer events are an excellent tool to promote your business, but also to highlight a destination like Fiji to your existing clientele and to generate new potential customers. From a small event in your own business venue all the way to a rented location – anything is possible. Once you get into the planning, you will be surprised how little return-on-investment you will need to cover the costs. Fiji bookings are often high-yield ones!

Step by step

• Figure out your goals and timeline for the event

• Establish your budget

• Find your venue

• Select your tech

• Find your partners 

• Define the main theme – FIJI 

• Planning of the event program

• Build out your marketing campaign to promote the event

• Determine the means to measure the event outcome

• Develop a follow plan to build on your new relationships with attendees

Goals & timelines

GOALS: 

• Promote Fiji as a destination to your clients
• Generate bookings to Fiji 
• Generate word of mouth to promote your own business
• Generate new potential customers
• Define your goals when planning, so you can evaluate and measure the outcome.

Smaller events

Smaller scale events can be equally effective. 

• Invite clients to themed online quiz evenings during which suppliers can present.
• Invite clients to call in at any time during a day for a consultation and opportunity to enter a competition. 
• Host a Fiji themed “pop-up”. Tourism Fiji may be able to offer promotional or cultural support.
• Run a social media competition.

Gauge interest

Before communicating and setting a date for your event:

• Check the availability of your invitees.
• Assess the areas of travel that appeal to your clients and tailor your event accordingly to respect and make the most of the precious time you and your clients have.   
• What’s the hook?  Has there been a TV program/Film/News that you could use as the introduction?  Link it to a Fijian celebration or recent positive publicity?

Establish your budget

It’s the least glamorous part of the whole planning process, but you’ve got to figure out how you’re paying for all of it – from venue, catering, technical equipment, paid advertising for the event. 

Here are a few things you should consider when planning out your event budget:

• Logistics of the event (size, venue, staff)
• Experience necessities (catering, A/V equipment, decorations)
• Possible paying partners (airlines, cruise companies, resorts). You can even think about cross-marketing partners – e.g. a travel luggage store, or a high-end jewellery shop in your town that sells J Hunter Pearls.  
• Additional expenditure (always good to have some incidentals).

Set the date

Before announcing a date:

• Are your clients or suppliers available?
• Does your event clash with other fixtures, big or small (such as World Cup)?
• Avoid Monday and Fridays.  
• Follow this up with a “save the date” and option to add to calendar. 
• Do a teaser nearer the time and then a formal invite. As a guideline 4-6 weeks beforehand, followed by a reminder.

Find your venue

• Depending on how big you plan, it can be either at your own premises or at a hired location. 
• The venue should have good access, either by central location and public transportation or ample space for car parking.
• Depending on your choice of event, the set-up or layout of the venue can be critical. The type of room set-up, seating, stage, whether they will have room for market-place booths need to be looked at. 
• Build a shortlist of locations you want to explore based on popular event venues in the area, referrals from other businesses, and local trade publications. Vet the venue and/or their holding company as much as you can on your own, and then schedule an onsite inspection of the venues that survive on your list.

Here are a few questions to ask yourself and the vendors you meet with during these site inspections:

• How many rooms (large and small) will you need?
• Accessibility?
• Provision of internet – does the venue have an existing provider or will this need to be sourced externally?
• Does the venue already have a deal with a catering company?
• What A/V equipment is included in the rental?
• Cloakroom
• Public liability insurance & certification=
• Number of staff available?
• Can furniture be moved? Can decoration be fixed on walls?
• Power sockets near where you wish to present.
• Ensure that lighting isn’t an issue (for example glass venues with no curtains could make the screen hard to see).

Who to invite and how?

• Who would you like to invite? What is your target group?
• Do you want to invite your existing clients who have booked other destinations with you before?
• Do you want to attract potentially new customers?
• How much do your clients usually spend on a booking with you?
• Do the product partners participating match your clientele?
• Think about inviting your local press.
• Invite your clients to follow your company on social media. This presents a more immediate way to promote your news and activity regularly and share pictures afterwards.

Programme & structure & technical stuff

The structure of the evening must be carefully planned. Here are some suggestions:

• Registration when clients arrive 

What manpower is needed? Are you able to run this yourself or do you have staff / partners to support you?

• Welcome drinks to cover time until the official start

Opportunity for your guests and partners to mix and mingle

• Official start of program

Aim should be to start 30 min after the official invitation time. Otherwise waiting time gets too long for those who have arrived at the venue in time. But it obviously depends on how many guests would still be missing.

Some ideas how a program could look like: 

OPTION 1 – seated dinner with front presentations. Depending on the type of food you decided for you can split the presentations up:

Welcome – starter

Presentation – main

Presentation – dessert 

Farewell

• Welcome (including a few words why you run this event, introduce partners, why did you choose Fiji as the topic of this consumer event). 
• Presentation about Fiji
• Presentation of partner product

OPTION 2: 

Depending on number of partners you could also investigate creating a type of “marketplace” where clients can walk from booth to booth and individually talk to the partners. You can have presentations in a separate room at scheduled times. 

But even at a marketplace, make sure you welcome your guests (including a few words why you run this event, introduce partners, why did you choose Fiji as topic of the consumer event).  For this kind of format, a buffet or flying buffet or food stalls could work out well. 

General things to consider:

• How about some live music? 
• Maybe include a kava ceremony and cultural entertainment.
• Do you want to hand out brochures or giveaways? 

Either pre-pack bags, put them on the chairs if seated format, or hand them out when guests leave. Maybe have the information available at partner booths

These are just some ideas. There is no limit to your creativity. If weather permits, you might want to opt for an outside event. Or a combination. If you plan to be outdoors always plan for a wet-weather option as Plan B.

Scared of presenting yourself?

Not everyone enjoys standing in front of people presenting / talking to them. Ideally you as the face behind your company should at least personally welcome the guests and say a few words at the beginning about the event. If that is all you can imagine yourself doing, help is not far:

• Invite partners and ask them to do a presentation. Tourism Fiji is happy to support you and to present the destination at your consumer events
• Potential product partners will always be happy to present their product, too. 
• If you aim to run regular consumer events and would like to get more confident in presenting, book a presentation -training and practice. That will help and boost your presentation confidence!

Don’t let any stage-fright you might have when it comes to presenting stop you from organising a consumer event.  There are so many options. Clients who come to have an enjoyable evening and learn about Fiji appreciate the effort and your presence.

Peer-tips:

Dreamtime Travel, Switzerland – Dominic Eckert, MD:

• Set and communicate the date early to get good visitor numbers.   
• The client needs to be in the centre of all ideas and planning. Put yourself in the role of the consumers and ask yourself what would inspire them. If you have an event with different co-exhibitors and partners, there are different needs and demands, but the client needs to be in the one that you need to deliver to.
• Make a proper assessment and analysis after the event. Reach out for internal and external feedback and save the improvement ideas to be incorporated into the next event. 

New Zealand

• People love to see beautiful imagery & not words. If you are doing a presentation, keep the words on screen to a minimum. Throwing in some of your own holiday's pictures can really help set the scene for your clients as well.  
• To help bring the presentation and destination to life try and keep any catering themed to event. For Fiji this might mean serving a Rum Cocktail or Fiji Bitter for your guests on arrival.

Australia

• Interactive and fun works best.  As New Zealand, imagery, real life and with soul.
• Fijian Warriors work well and are available in most states.  Also, some sort of giveaway will always encourage guests to come and stay until the end.   Giveaway or prize can be determined based on knowledge of your special for night or something that highlights your business. 

UK

• Remember that statistically an audience may only remember three key things a day after the event. Make it fun and top-line. You can always follow through by email with the finer details.

How can Tourism Fiji help?

• If you are a GOLD Matai Specialist, you can apply for a capped marketing fund, that could be used for a consumer event.
• Ask your local Tourism Fiji representative if they are available to present Fiji as a destination.
• Check out our Image library for images and video material
• Brochures & maps
• Suggestion and offer of support for a ‘Fiji Day’ within their own premises so that clients can call in at their leisure and theming can be done. If they have a shop front this is also a free billboard advertisement for the destination and can be extended in the build up with messaging, maybe offer cultural entertainment, an evening presentation with wine and themed food.